Silverstone Auctions adds digital auction channel

Silverstone Auctions adds digital auction channel

Silverstone Auctions, the UK’s leading specialist classic and sports car auction house, has integrated its Automotive Auctions business in-house and rebranded it as Silverstone Digital Auctions.

Launching on 1st December 2021 and quickly following on the phenomenal success of the recent Silverstone Auctions NEC Classic Car Show physical auction, the new platform retains all of the original functionality wrapped in the respected Silverstone Auctions banner. The new Silverstone Digital Auctions platform allows sellers to quickly list their vehicle for sale to an audience of credible buyers and with the support and assistance of highly-regarded Silverstone Auctions team of consignment experts.

The launch capitalises on the recent growth in digital car auctions during the pandemic period and means Silverstone Auctions can supplement the company’s number one position with a complimentary digital experience. Silverstone Auctions has an average sale price of £76,000 at an in-the-room sale event and hopes to attract a similar quality of vehicles for the digital offering. Speed of listing, exceptional customer service and a trusted reputation will set Silverstone Digital Auctions apart, and the company will focus on consignments of sports, classic, modern and luxury vehicles – including SUVs and racing cars.

Nick Whale, Silverstone Auctions founder comments:

We recognise the convenience and benefits that a digital auction platform can deliver for both buyers and sellers. Whilst we remain firmly committed to our very successful physical auctions under the Silverstone Auctions and Classic Car Auctions banners, it makes sense for our company to offer this service. Combining our first-class expertise, knowledge and audience, our team will be focussed on providing the best auction solutions for our discerning customers.  The Silverstone Digital Auctions brand is an exciting further development for the company and our customers.

Silverstone Digital Auctions joins the portfolio which includes Silverstone Auctions, Silverstone Motorcycle Auctions and Classic Car Auctions. Consignments go live on 1st December. Each car consigned will be on sale for 7 days, with full marketing support through the company’s extensive database and social media channels. Selling your car through Silverstone Digital Auctions is free, and buyers pay a low 5% buying fee. Consignments are open immediately, please contact the Silverstone Digital Auctions team on +44(0)1926 691141 to find out more or get a free valuation today.

This article was submitted to be published by Silverstone Auctions as part of their advertising agreement with Today’s Wills and Probate. The views expressed in this article are those of the submitter and not those of Today’s Wills and Probate.

Silverstone Auctions

Silverstone Auctions Formed in 2011, Silverstone Auctions is a world-class, specialist auction house for the sale of classic cars, modern supercars, all types of competition cars, modern and historic motorcycles as well as automobilia. In 2020 we sold £32.3million worth of cars and The Silverstone Classic Live Online Auction was our highest grossing sale in the history of the company. Following the success of the company, The Silverstone Auctions group became the UK's market leading classic car auction house in 2020. We hold the exclusive automotive auction rights for Silverstone Circuit where we host several stand-alone events each year, as well as our annual headline sale as part of the Silverstone Classic, the world’s biggest classic motor racing festival. In addition to our sales at Silverstone Circuit, we also host several auctions each year at other major classic car events, including the NEC Classic Motor Show and Race Retro. At present, the events have been unable to go ahead in their typical format, but we have continued to work closely with each of these event partners for online versions. Over the years we have also been selected by several the UK’s official owners’ clubs to hold marque-dedicated sales, including the highly regarded Ferrari Owners’ Club of Great Britain, Jaguar Enthusiasts’ Club and Porsche Club Great Britain. With years of market expertise and specialist knowledge of the world’s vintage and modern car brands, our team works hard to provide accurate valuations and connect vendors and buyers across our global customer base. We are committed to providing the best possible service for both buyers and vendors alike, so if you’d like to know more about selling or buying with Silverstone Auctions, then please do get in touch by calling the expert team on 01926 691 141, email: [email protected] or visit their website.   Tel: 01926 691141 Email: [email protected]