Remember A Charity has announced the appointment of a new Chair, Anaish Yilma- Parmar, British Red Cross’s Head of Legacies, who will take over responsibility for leading the coalition of charities.
Yilma-Parmar will take up the role in January 2024, picking up the reins from Allan Freeman. Having completed an extended four-year term as Chair of the consortium, Freeman will step down at the end of December. However, he will remain on the Executive group, which works closely with Remember A Charity’s staff team.
His tenure as Chair has seen the campaign grow – with a growing charity membership amplifying the consortium’s legacy voice; influencing government around key areas such as probate, building the campaign’s network of more than 860 solicitor firms and Will-writers (Campaign Supporters), and forming successful collaborations with sector and legal partners to extend reach and drive home the legacy message. Lucinda Frostick, Director at Remember A Charity, said:
“We are hugely grateful to Allan for his leadership and support. He is always incredibly generous with his time, expertise and guidance, steering the campaign forward during a challenging period for the sector – one where legacy income and our campaign mission of growing the market has proved vital. And he did a brilliant job of it.
We’re so fortunate too that Allan is able to pass on the reins on to Anaish, who has played a key role on our Executive this year. It’s an exciting time for legacies and the campaign. Anaish’s energy, passion for legacies and for what can be achieved when we work as a collective is contagious, and we are looking forward to his leadership from the New Year.”
Heading up Remember A Charity’s Executive Committee, Yilma-Parmar is tasked with overseeing that the coalition delivers on its three-pronged strategy of driving the public’s consideration and action about gifts in Wills, ensuring professional advisors consistently reference the option of legacy giving when advising clients and of working to nurture and enhance the environment for legacies. Commenting on his tenure and on Yilma-Parmar’s appointment, Freeman, Chair at Remember A Charity, added:
“I’m really proud of how the campaign has grown from strength to strength. We’ve built a body of support with growing membership and raised the profile of Remember A Charity Week and year-round the message around legacy giving. Our How to…videos have seen a phenomenal half a million views – meeting an audience need – and the rise in legacy giving is driven by our increased partnerships and collaboration.
Anaish is incredibly well respected; he’s enthusiastic, driven, a collaborator and legacy expert, bringing a new dimension to the campaign.”
Anaish Yilma-Parmar, Head of Legacies at British Red Cross, commented on his forthcoming appointment:
“It’s a privilege to be given the opportunity to chair the campaign following Allan. Allan brings so much knowledge and insight, and he’s made a huge impact at Remember A Charity. His legacy is that Remember A Charity is in a real position of strength.
I’m delighted to become the Chair and to continue to amplify the voice and messages around gifts in Wills. We’re in an exciting place, drawing ever closer to ensuring legacy giving becomes a social norm.”
