With Remember a Charity Week just days away, director of the charity campaign Lucinda Frostick joins the Today’s Wills and Probate Podcast to share details of this year’s activities and efforts to spread the legacy giving message beyond will writing.
Recognising the growing role of wealth advisers and independent financial advisers in the wider estate planning conversation, Remember a Charity has launched a guide designed specifically for wealth advisers aiming to give them more confidence when discussing philanthropy and legacy giving with high-net-worth clients. It offers practical conversation starters, explores values-based discussions, and identifies key moments when legacy planning may be particularly relevant, such as retirement, business sales, significant financial events or health concerns.
It’s another example of the growing importance of collaboration between wealth advisers, solicitors, tax specialists, charities and other professionals. As estates become more complex and wealth transfer accelerates, clients increasingly benefit from an integrated approach that places them at the centre of a coordinated network of advisers.
Frostick says the evidence shows such collaboration not only improves outcomes for clients but also creates opportunities for professionals to build stronger, longer-lasting relationships.
Despite concerns about declining levels of lifetime charitable giving, legacy giving continues to perform strongly, says Frostick. Research shows the proportion of people aged 40 and over who have included a charitable gift in their will has increased from 14% in 2010 to 22% today. She suggests this trend reflects a growing understanding that people can support charitable causes alongside providing for family and loved ones, rather than viewing the two objectives as mutually exclusive.
Although there are tax benefits to legacy gifting, they are “rarely” the primary motivation, says Frostick. Instead, most donors are motivated by the desire to create a positive impact and leave a meaningful legacy that reflects their values and life experiences, a key message of Remember of Charity.
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