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Client loyalty wanes as reviews and comparison sites grow in popularity amongst will-writing consumers
Client loyalty amongst those accessing will writing services is falling while online comparison sites and independent review sites are gaining traction, according to the latest annual report of consumer behaviour from IRN Legal Reports. The Wills & Probate Consumer Research 2026 surveyed 1,600 adults in a nationally representative sample, which included 640 adults who have made a will and 336
Client loyalty wanes as reviews and comparison sites grow in popularity amongst will-writing consumers
Client loyalty amongst those accessing will writing services is falling while online comparison sites and independent review sites are gaining traction, according to the latest annual report of consumer behaviour from IRN Legal Reports. The Wills & Probate Consumer Research 2026 surveyed 1,600 adults in a nationally representative sample, which included 640 adults who have made a will and 336
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