Today's Wills and Probate Podcast

Using social media to generate will writing leads

Following a Summer break the Today’s Wills and Probate podcast returns to discuss the challenge of generating new and consistent leads sources for will writing and legal business. A perennial challenge, host David Opie is joined by social media lead generation specialist Matt Jones, founder of Shed Social a digital lead generation agency to discuss the issue.

The key to lead generation, say Matt, is identifying where your clients are spending time and target those locations. When it comes to digital he explains that 90%+ of people in the UK are using a Meta platform like Facebook Instagram, WhatsApp up to 10 times a day, so it is a great place to find your customers.

Facebook dominates the 50+ age bracket compared to other social media outlets. It has in recent years become a very complicated place to advertise but there are rewards if you can harness it and advertise well on the platform, he adds.

Through the course of the podcast Matt explains his philosophy of 5 key elements to lead generation and growing your firm, and how organisations and implement them effectively:

  1. Visibility
  2. Accessibility
  3. Appeal
  4. Responsiveness
  5. Profitability

He also discussed the opportunity presented by the proliferation of groups now available on Facebook and how to approach the opportunity to generate leads through them consistently, especially when the time element individuals invest in engaging with the group can be difficult to manage.

This insightful discussion from an expert in online lead generation provides some helpful insight for businesses of all shapes and sizes on how to grow your lead pipelines and convert more customers.

The Today’s Wills and Probate podcast is available on your preferred podcast provider, and at Subscribe today to hear all the latest news and views across the wills and probate sector.

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