image of Dan Baines

Tower Street Finance appoints Dan Baines as Chief Commercial Officer

Harrogate-based financial solutions provider, Tower Street Finance, is pleased to announce the appointment of Dan Baines as its new Chief Commercial Officer.


Dan’s role will see him spearheading the business’s growth in the fast-growing probate lending sector, in which the company has led the way since its launch in 2019. 


Dan is widely credited as being a driving force behind Age Partnership’s rise to market leadership in the equity release sector; and was also a founding director of award-winning equity release provider, Pure Retirement.


Speaking of the move, he said:

“I’m delighted to be joining the team at Tower Street and look forward to helping this exciting market to reach its potential.


As was the case with the equity release sector some 15 years ago, I see in the probate-lending market an innovative product set that can significantly improve the lives of customers. 


Probate lending is already the fastest-growing UK consumer credit market, and this is despite consumer awareness still being low.”


Robert Husband, Chief Executive Officer of Tower Street Finance, added:

“We are thrilled to have Dan come on board at this exciting time in our development.


We have already experienced significant growth and made good strides towards building this new and innovative sector. Dan brings a wealth of experience which will help us to continue this journey.”


If you’re interested in finding out more about Tower Street Finance, please visit or call us on 0343 504 7100.   

This article was submitted to be published by Tower Street Finance as part of their advertising agreement with Today’s Wills and Probate. The views expressed in this article are those of the submitter and not those of Today’s Wills and Probate.

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