new partnership

Today’s Wills and Probate partners with Valafy

Today’s Wills and Probate is pleased to announce a new partnership with business insights firm Valafy that will see the startup share its acumen with the publication’s readership alongside any updates and developments regarding their service.

Valafy, which was founded in 2022, describes itself as a “cost-effective business intelligence service which aims to provide actionable business insights in the form of benchmarking reports by collating data in a confidential and anonymised format”.

Valafy says it will tell business owners what they need to know about their business and their wider external environment in order to plan ahead.

“As a business owner,” says Babington, “What do you want to know? You want to know if you’re charging at the right level; you want to know how efficient you are; you want to know if you’re paying your people correctly.”

By participating in a quarterly questionnaire with information sourced from their case management systems, wills and probate practitioners can gain access to a powerful tool: an amalgamated, anonymised report highlighting how they compare to their peers on key performance indicators.

Armed with this information, firms can confidently identify areas of strengths and weaknesses, enabling them to make the strategic adjustments and ultimately improve their profitability.

Karen Babington, co-founder of the business, said:

“Prior to the launch of Today’s Wills and Probate, I carried out extensive research into the wills and probate sector and struggled to find data which would support business growth in the sector. There is an abundance of ambitious businesses in the industry and I hope Valafy can support them in achieving superior performance in this important area of law, for the benefit of everyone.”

Chris Harris, co-founder and an entrepreneur in the conveyancing market, said:

“Wills and probate practitioners can improve their profitability by knowing if they are charging enough. What can we do to earn more money is a question I am most often asked when consulting for firms.”

Early bird pre-registrations are already open – firms can sign up without obligation.

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