will ownership

Online wills specialist urges charities to use momentum from Small Charity Week

As Small Charity Week ends, an online wills specialist is urging smaller charities to reach out to potential fundraisers by embracing the technology available to them to make leaving a legacy simpler for everyone.

FreeWills has helped over 100,000 people write their wills for free, whilst leaving a legacy to causes they care about.

They have supported over 2000 charities since being set up in 2018, ranging from international aid agencies and children’s’ charities to local emergency services.

However, as founder Carl Christensen explains, as the bigger budgets of the larger causes continue to dominate the media and awareness amongst the general public, smaller causes are often overlooked in legacies, despite being close to so many people’s hearts. He said:

“It is a real shame that so many hugely deserving causes tend to miss out on legacy donations purely because of a lack of awareness of being able to donate to them.

Many of them lack the time or the resources to generate the campaigns that the bigger players can launch and maintain so Small Charity Week plays a really important role here.

The key thing now is for those smaller causes to continue the momentum that awareness weeks like this can help to generate and to explore ways that they can remain front of mind. Idf they do that and combine it with platforms such as ours, they can begin to punch above their weight when it comes to legacy donations.”

Carl founded FreeWills in 2018 with a simple mission, to create a positive impact that benefits both legacy donors and a wide range of charities.

Since then, FreeWills has shown remarkable growth, with the number of wills written increasing year on year, with 4,000 in March 2024 alone – the firm’s busiest month ever.

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