Maximising the value of legal content with Today’s Media

Maximising the value of legal content with Today’s Media

The next webinar from Today’s Media will take place on Wednesday 7th July at 12pm, the third in our series of bitesize webinars in which we discuss content marketing and give you practical takeaways within the topics we are reviewing, specifically aimed at the legal sector.

At our next session Lindsay Gibson and Allie Jones will talk through maximising the value of your content. They will discuss the type of content that gives long lasting value, some key examples of this, how you can create this type of content and provide real world examples of it being used in practice.

We hear you…

We love hearing feedback on our webinars and what type of content firms and practitioners want to engage with to help them in their day to day roles.

A recent survey from Today’s Media revealed that over 68% of those asked found performance metrics to be high on their criteria when considering outsourcing content.

Taking this feedback on board and as we are homing in on content and its value, it was natural that we focus part of the webinar on performance metrics.

This part of the session will review what types of metrics to look out for, what they mean in plain English and how you can monitor them and determine the success of your content.

We look forward to welcoming you along, here is a brief overview of what you will learn and who it may interest from your practice.

The webinar will cover:

  • What types of content can maximise value?
  • The benefits of ‘evergreen’ content
  • Resurfacing content
  • Measurement tools for realising the value of content.

What you will learn:

  • What substitutes as evergreen content?
  • Tips on how to produce evergreen content.
  • Takeaways on how to measure content.

Who should attend? 

  • Marketing specialists/managers
  • Practice managers
  • Sole Practitioners
  • Operation managers
  • Partners
  • Associates

We really hope you can join us on Wednesday, click here to register.

For information about our webinar series or our curated and bespoke content options please contact Lindsay Gibson: e: [email protected], t: 07736 015 803

This article was submitted to be published by Editor Assist as part of their advertising agreement with Today’s Wills and Probate. The views expressed in this article are those of the submitter and not those of Today’s Wills and Probate.

Today's Legal Content








How content can help your business grow.

Content marketing is an invaluable tool when it comes to growing your business. If the content you produce is helpful and informative you will be viewed as a credible and authoritative source on your area of expertise. It also plays a key role to drive genuine trust and quality leads.

However, writing good quality and engaging content can be rather time consuming. One of the main challenges we hear is that firms are just too busy in their day to day roles, to invest time in focusing on writing content for their business, especially when this time can be better spent with a client.

Specialists in Legal Content

As specialists in the legal market, we will deliver a range of content options direct to your inbox every month, to engage your audience across various channels.

Our Ready Made Legal Content packs help you populate your website, newsletters, blogs, and social media with relevant and insightful articles. The mix of news, legal information and "evergreen" stories position you as the voice of authority.

  • 2 articles p/m: £69 +VAT
  • 3 articles p/m: £99 +VAT
  • 4 articles p/m: £129 +VAT
  • 5 articles p/m £149 +VAT

Our Bespoke Content covers your content marketing requirements from blogs and articles through to longer form website copy, information pages and whitepapers.

Our subscription options are flexible and we can help you plan scheduled marketing activity for the whole year with no lengthy commitments or tie-ins. Commission us for one-off work or on-going content requirements.

Key Services

Key Contact:

Name: David Opie
Tel: 0330 1000 839
Email: [email protected]
LinkedIn: David Opie