Kings Court Trust, a provider of probate and estate administration services, has announced the launch of its refreshed brand.
They have stated that the rebrand reflects extensive research and a deeper understanding of the needs of partners, clients, and the probate sector. It is designed to communicate the company’s values more clearly. Suzannah Taggart, Chief Marketing Officer at Kings Court Trust, commented:
“Our previous branding served us well, but it was time to evolve. The new brand reflects who we are today and where we are heading. It reinforces our commitment to providing compassionate, expert support to those navigating the complexities of probate.”
The New Identity: A Symbol of Trust and Guidance
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The Robin as a Symbol: Central to the new logo is a robin, which is traditionally associated with guidance and comfort. It embodies Kings Court Trust’s role as a reliable partner during difficult times.
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A Clear Message: The new tagline, Your Partner Through Probate, emphasises the company’s commitment to supporting clients and partners at every stage of the probate process.
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Updated Visual Identity: The refreshed brand uses a bold orange palette for energy and clarity, paired with neutral tones to convey professionalism and stability.
They have said that the new brand is more than a visual update. It offers several tangible benefits for clients and partners:
- Stronger Connections: Clearer communication and a cohesive brand identity strengthen relationships with clients and partners.
- Improved Visibility: A modern look enhances market presence and makes the brand more recognisable.
- Greater Confidence: The consistent and professional image builds trust and credibility, reinforcing Kings Court Trust’s reputation for excellence.
The rebrand officially launched on 13th December, with updated marketing materials, proposal documents, and a newly designed website to follow. Current clients will receive detailed communication explaining the rebrand.
