Insightful content

Insightful content

We recently ran a survey all about content marketing, to help us at Today’s Media gain more of an insight into how people in the legal industry think about content marketing, their understanding of it and how they feel it benefits their businesses.

We received some great feedback which will ultimately help us in our quest to continue in providing quality legal content for the industry – we wanted to share an overview of the feedback we received.

Our survey says…

When asking who tends to carry out the main marketing activity within the firm it was not a surprise to see that 50% said this was their marketing department, followed by the owner at 18%. Website, closely followed by content and eshots were ranked as the most effective marketing channels in securing new business. Printed collateral was ranked lowest, which syncs with the digital space we currently live in, tying in with the importance of having that online presence.

We asked what informs decisions on marketing activity, and the word cloud came back with two overriding answers which came down to cost and metrics. Campaign cost and metrics is hugely important and content provides easily trackable information via websites, social media and email analytics. With content you can maintain steady web traffic, create new articles and make use of evergreen content year after year, as well as enticing high volumes of visitors without spending your entire budget.

64% knew what content was and when asked where they mainly publish their content, website, blog and social channels ranked high.

At Today’s Media we produce prewritten content articles, blogs, longer form whitepapers, newsletter and website content and it was encouraging to see that 68% would find this type of content useful when it comes to running their firms.

One of the main challenges we hear when discussing the production of content to fulfil blogs, websites and the like is time constraints. Firms just don’t have the resource to schedule out the writing of the articles as their teams are heavily focused on clients.

Our articles enable you to consistently engage with your customers and prospects in such a way that you are educating them and providing useful information which not only helps them in their own lives, but also endorses your expertise, authority and trustworthiness on the subject.

If you would like more information about our prewritten content, Editor Assist, or to request some samples please contact Lindsay Gibson from Today’s Media directly on the details below.

E:[email protected]

T: 0330 0525 470

This article was submitted to be published by Editor Assist as part of their advertising agreement with Today’s Wills and Probate. The views expressed in this article are those of the submitter and not those of Today’s Wills and Probate.

Today's Legal Content








How content can help your business grow.

Content marketing is an invaluable tool when it comes to growing your business. If the content you produce is helpful and informative you will be viewed as a credible and authoritative source on your area of expertise. It also plays a key role to drive genuine trust and quality leads.

However, writing good quality and engaging content can be rather time consuming. One of the main challenges we hear is that firms are just too busy in their day to day roles, to invest time in focusing on writing content for their business, especially when this time can be better spent with a client.

Specialists in Legal Content

As specialists in the legal market, we will deliver a range of content options direct to your inbox every month, to engage your audience across various channels.

Our Ready Made Legal Content packs help you populate your website, newsletters, blogs, and social media with relevant and insightful articles. The mix of news, legal information and "evergreen" stories position you as the voice of authority.

  • 2 articles p/m: £69 +VAT
  • 3 articles p/m: £99 +VAT
  • 4 articles p/m: £129 +VAT
  • 5 articles p/m £149 +VAT

Our Bespoke Content covers your content marketing requirements from blogs and articles through to longer form website copy, information pages and whitepapers.

Our subscription options are flexible and we can help you plan scheduled marketing activity for the whole year with no lengthy commitments or tie-ins. Commission us for one-off work or on-going content requirements.

Key Services

Key Contact:

Name: David Opie
Tel: 0330 1000 839
Email: [email protected]
LinkedIn: David Opie