Reputation has never been more crucial to the success of a business. Unfortunately, a 2018 report looking at over 500 UK companies, conducted by Igniyte, found that a business reputation has never been easier to lose.
The internet has played a huge part in making or breaking a company reputation with 31% of businesses certain that negative content online has already damaged their business.
Negative media coverage, reviews, malicious content posted online by competitors, disgruntled customers or employees has affected 46% of respondents in 2018; this is a 29% increase in the last four years.
Negative reviews are causing 41% of businesses to suffer and 31% feel as though their online reputation has been damaged by social media posts.
Overall, 70 of the 500 firms are adamant that negative online reviews have cost them £50,000 in lost revenue.
With price and service transparency a consumer expectation, maintaining a positive company reputation has never been so important and highlights why your business should become a member of the IPW and ISPW without delay.
Our August customer feedback has highlighted the positive feelings our customers have about the quality service we provide. 89% deemed IPW and ISPW legal services as excellent and 100% would recommend a member.
Additionally, IPW and ISPW members are being recognised nationally for the incredible standard of expertise and industry innovations.
At the inaugural British Wills and Probate Awards, IPW member, Red Apple, scooped two awards for their innovative and technological approaches to the Wills and probate sector. The work they do improves the industry and helps to drive it forwards; we are immensely proud of the progress they have made.
IPW members The Planning Crowd were highly commended in the Innovation of the Year awards, as was The Planning Crowd’s Lauran West. Similarly, Portcullis Legals Ltd were highly commended for Will Writing Firm of the Year for the South.
Becoming an IPW or ISPW member will highlight your expertise, experience and dedication to clients. As well as taking advantage of our unparalleled approval rating, you will also enter a supportive, welcoming organisation that will help your specialism and business grow and develop.
To solidify your business’ reputation, it has never been a better time to join the industry leading organisation.
