Early bird entry to The British Wills and Probate Awards 2025 finishes today (Friday 16th May). The current discounted rate of £129 +VAT to enter the awards will increase from tomorrow to £169 +VAT. Each entry enables a firm to enter up to three categories. And the best bit is… you don’t need to submit your entry just yet. Register now to take advantage of the discounted entry rate and you have until midnight on Friday 18 July 2025 to get your submissions in.
There is an individual entry rate of £89 +VAT for firms wishing to enter just one category.
The awards provide firms with the opportunity to pit themselves against their peers and foster a wider culture of excellence, innovation and success in an organisation. Awards success can not only improve a firm’s profile with prospective clients, but it can also help to recruit new talent to “award-winning firms.”
Returning for the 8th year in 2025 the awards have welcomed over 1,000 submission, seen 450 firms shortlisted and crowned nearly 150 winners since launching in 2018; uniquely championing both the regulated and unregulated legal services sectors with categories for law firms, probate providers, and will writers alongside individual excellence awards, and supplier categories.
Could it be you in 2025…?
- Click here to view the categories and criteria
- Click here to enter The British Wills and Probate Awards 2025
How to write an award winning submission
Carefully consider the category
What have you done that makes your business stand out against the criteria. Does your entry fulfil the criteria and demonstrate your understanding of what it takes to win the award?
Answer the question
Writing an awards submission is a little bit like going back to school. You must answer the questions asked and ensure you stay on topic. Don’t waffle and write what you want to write; make sure you have reviewed the criteria carefully and responded appropriately.
Present the facts
Don’t make sweeping statements, back your points up with facts and evidence. The judges will not be impressed by vague statements, “marketing speak”, or unsubstantiated claims.
Consider who is best to write the submission
It’s important to make the writing style and content of the submission interesting… don’t forget the judges will be reading a lot of submissions and you need to ensure that yours is memorable. Don’t be afraid to expand your vocabulary and use attention grabbing words and phrases.
Stick to the knitting
Concise submissions with clear evidentiary inclusions are important. Don’t make the judges wade through loads of material hunting for the answer. Put the information front and centre in your submission and ensure to include additional evidence or a case study where requested.
Give yourself enough time
Writing an awards application is meticulous. It takes time and no little skill to write a submission which grabs judges’ attention (remember, they read A LOT of submissions, what sets yours apart?). Make sure you read the criteria carefully and answer the question.
Good Luck!
Key Dates
- Early Bird Deadline: Friday 16th May 2025
- Entry Deadline: Friday 11th July 2025
- Submission Deadline: Friday 18th July 2025
- Tickets Released: July 2025 (TBC)
- Shortlist Announced: w/c 18th August 2025 (TBC)
- British Wills and Probate Awards 2025: 9th October 2025
