CTT Group rebrands in significant step forward

CTT Group rebrands in significant step forward

A well-known Leamington Spa-based business has rebranded to “provide a clear distinction between our two key clients” and “brings a fresh, modern look to the company”.

Countrywide Tax and Trust has formally rebranded as CTT Group, a move Director Andrew Houston has described as a “transformation (that) will put us at the forefront of digitisation”.

CTT Group incorporates CTT Tax &Trust, CTT Accountancy, CTT Legal, CTT Private Client, CTT Legacy Software, and CTT Professional Services. They will operate out of their offices in an Edwardian Manor house on the outskirts of Leamington Spa, having recently moved from their previous location to all-new premises.

The company had initially tasked Warwick-based digital marketing agency Formation with a redesign for their website. However, it quickly became apparent that the business required more than a fresh coat of paint on its digital walls.

Martin Gordon of Formation said:

At the start of this process, we delivered a value proposition session where we asked Countrywide’s directors to describe what the company did and who their clients were. This identified two very distinctive customer bases with different needs.”

Firstly, the professional adviser community looking to them for advice and support across a range of disciplines. Secondly, the end-user, members of the general public, seeking estate planning, financial advisory, tax, trust and executor services. Countrywide’s collective offering was subsequently broken down into individually positioned sub-sites for Legal, Accountancy, Private Client, Professional Services and Tax & Trust under the umbrella of CTT Group, with their market-leading drafting software Legacy also finding a home within the group.

With the value proposition complete, CTT set a genuine direction for the new offering as a group of specialists offering a support mechanism to the professional adviser community. An ambitious rebrand then got underway, giving the company a clean, dynamic and contemporary look, with new logos and websites, providing their clients with a dedicated hub and clear signposting to the services they require.

Andrew Houston, CTT Group Director, said:

This transformation will put us at the forefront of digitisation, help enhance our brand image and provide a clear distinction between our two key clients – the advisers and the direct public.

The rebrand brings a fresh, modern look to the company, reflecting our innovative aspirations and unique offering to the adviser community.”

Meanwhile, Countrywide Tax & Trust Corporation will continue offering a direct-to-client service for beneficiaries, trustees and executors.

CTT Group now have a strap line as “problem solvers, solution providers”, offering multi-disciplinary support to the UK’s Professional Adviser community across areas of law, finance, tax & trust and estate planning. Through the rebrand, the organisation can now bring clarity in that messaging to prospective clients as well as helping to advise their existing ones of the breadth of support the group can offer.

Visit the new website www.ctt-group.co.uk to find out more about the group’s range of services.

Jamie Lennox

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