In this latest Today’s Wills and Probate podcast David Opie is joined by Tom Stansfield. Tom is well known to many in the wills and probate sector through his roles with membership body The Society of Will Writers, through to technology providers, most recently as Head of Growth at WillSuite.
This latest episode Tom and David discuss the importance of understanding how marketing is used across the whole, both internally and externally. The outline how it is important to appreciate the nuances of the legal sector when it comes to insourcing, or outsourcing, marketing, sharing some top tips on how to make the most of your marketing budget.
Alongside sharing his own thoughts, Tom turns the tables quizzing David on his views of the challenges facing legal professionals in the current climate.
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