The Estate Registry has acquired Settld, the Sunderland-based death notification business designed to create a more consumer focused solution for those tasked with estate administration.
The Estate Registry provides a range of technology services, including NotifyNOW, LegacyNOW, and InheritNOW, to assist consumers and organisations involved in estate administration.
NotifyNOW is a pioneering digital platform that streamlines the process of notifying companies about the death of one of their customers. Already operating in the UK, US, Canada and Australia, NotifyNOW aims to become the centralised service for the bereaved and their representatives to efficiently inform all relevant organisations of an individual’s death.
The acquisition of Settld will accelerate this ambition, they said. Settld, founded in 2020, specialises in simplifying bereavement administration and mirrors The Estate Registry’s customer led focus. By coupling NotifyNOW and Settld together, The Estate Registry will “create the pre-eminent private sector solution for death notifications in the UK”. Adam Cohen, Executive Chairman of The Estate Registry, said:
“We are both committed to making the bereavement process easier and more streamlined for the bereaved and the professionals who support them.
Notification is critical, but it is the beginning and not the end of the process,” he continues. “By integrating our two platforms, we offer an even greater notification solution, while providing a suite of critical products and services to our customers and partners.”
Settld Co-Founder and CEO, Vicky Wilson, said:
“My mission has always been to make the bereavement process easier and less stressful, during what can be an incredibly emotional and challenging time. With the force of The Estate Registry behind us, and working with a compassionate and like-minded team, we can continue to grow and reach more people, not only in the UK but also internationally in a way that would not have been possible on our own.”
