5 marketing trends

The 5 marketing trends you need to know for 2023

Marketing is always changing. Every year, new trends emerge and old ones die off. If you want your business to be successful in 2023, you need to be aware of the latest marketing trends. In this blog post, we will discuss the five marketing trends that will likely dominate in 2023.

Short-form video content

It is predicted that in 2023, more businesses will begin to use short-form video content such as TikTok, Instagram Reels and Twitter Fleets. Companies will use these tools to reach a wider audience, engage customers with entertaining and creative content and create a stronger connection between brands and consumers. Even if you are not diving into the world of TikTok, video content as part of your social media strategy is extremely important, and it doesn’t have to cost the earth to produce.

Customer retention

Studies have shown that it costs around 5-25 times more to acquire a new customer than it does to retain an existing one. This is why businesses in 2023 will focus on customer retention strategies such as loyalty programs, personalized discounts and customer experience optimization. This will become increasingly important as the economic downturn begins to bite.


Search engine optimization (SEO) will be more important than ever in 2023. Companies need to invest in optimizing their websites for search engines so that they are easily discoverable by potential customers. This includes writing high-quality content, optimizing for mobile devices and using the right keywords

Audio and podcasts

Audio is becoming an increasingly popular form of communication in 2023. With the rise of podcasts and streaming services, companies are using audio to reach customers in a more engaging way. Podcasts can be used to provide expert advice or entertaining content while streaming can be used to host virtual events or interviews

Social responsibility

As consumers become more aware of their environmental impact and ethical practices, 2023 will see an increased focus on social responsibility. Companies that prioritize sustainability, ethical sourcing and giving back to the community will be seen in a more positive light by consumers

Overall, these five trends are expected to dominate marketing in 2023. To stay ahead of your competition, you need to be aware of these changes and adjust your strategy accordingly. By incorporating these five trends into your marketing plan, you will be well-positioned to succeed in 2023.

For help and advice on your marketing plan, contact the Legal Growth team to set up an appointment

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