Chances are you started your business because you either love what you do, or you felt that you could make a difference to your prospective customers. Probably without considering the lure of cold bacon, warm orange juice and a room full of strangers at 8am.
Networking is great, if only you can predict how many customers per month it would bring in.
But where else to find new customers?
The challenge is finding leads to turn into customers.
Most business owners have tried buying leads from one of the various providers but usually that’s resulted in a fastest finger first race-to-dial and confused members of the public unsure why their phone is suddenly ringing off the hook. If you’re lucky enough to get through, then you’re starting on the back foot explaining who you are and why you’re calling.
Familiarity builds trust – put simply, the more times people see your brand before you call the more likely they are to do business with you.
How about clients (who only want to deal with you) waiting for your call?
Finding your potential customers is the first challenge, then what to put in front of them, and how to get more than just likes or shares on your Facebook page is the next. Bringing customers on a journey from having a passing interest, to parting with their contact details, and ultimately spending their money with you – is commonly known as a marketing funnel or sales funnel.
A fully functioning funnel is like going to the world’s best networking event, where everyone is interested in your product or service, and know they potentially want to do business with you and having such a predictable and reliable source of leads is game changing for a business. Conversion rates are consistently higher when leads are generated using your own brand name.
This month we’re celebrating our first decade of connecting great businesses with new customers though exclusive leads. It’s what we do all day long – so get in touch if you’re interested in building your own brand with a consistent flow of good quality leads that you can rely on – which in turn can enable you to reach the growth you planned for.
This article was submitted to be published by SHED Social as part of their advertising agreement with Today’s Wills and Probate. The views expressed in this article are those of the submitter and not those of Today’s Wills and Probate.