• December 9, 2023
 New report supports wills and probate sector market intelligence

New report supports wills and probate sector market intelligence

Shortly after launching a quarterly market intelligence report into the conveyancing sector, new start-up Valafy has arrived in wills and probate.

Founded by Karen Babington and Chris Harris, Valafy is a new cost-effective business intelligence service which aims to provide actionable business insights in the form of benchmarking reports by collating data in a confidential and anonymised format.

By participating in a quarterly questionnaire with information sourced from their case management systems, wills and probate practitioners can gain access to a powerful tool: an amalgamated, anonymised report highlighting how they compare to their peers on key performance indicators.

Armed with this information, firms can confidently identify areas of strengths and weaknesses, enabling them to make the strategic adjustments and ultimately improve their profitability.

Karen Babington, co-founder of the business, said:

“Prior to the launch of Today’s Wills and Probate, I carried out extensive research into the wills and probate sector and struggled to find data which would support business growth in the sector. There is an abundance of ambitious businesses in the industry and I hope Valafy can support them in achieving superior performance in this important area of law, for the benefit of everyone.”

Chris Harris, co-founder and an entrepreneur in the conveyancing market, said:

“Wills and probate practitioners can improve their profitability by knowing if they are charging enough. What can we do to earn more money is a question I am most often asked when consulting for firms.”

Early bird pre-registrations are already open – firms can sign up without obligation.



Valafy provides actionable business insights in both conveyancing and wills and probate through the completion of a quarterly questionnaire. Benchmarking serves to act as a reference point in determining your firm’s current position enabling you to really stay on the pulse of where your business is. All companies need to plan ahead and build strategy to ensure their business grows in line with their projections. The Valafy report provides you with the business intelligence enabling you to make those all-important decisions by clearly identifying where incremental improvements can be made to significantly improve and increase profitability and efficiencies. We give you the data which when acted upon can lead you to superior business performance. Identifying both strengths and weaknesses alongside market trends makes the report a must have for all law firms working within conveyancing and wills and probate looking to grow and improve the running of their business alongside profitability. Founded by Chris Harris and Karen Babington 2023.

Why use Valafy?

Safeguard your firm By answering 40 questions each quarter you can determine which areas you are profitable in at a particular point in time and how you compare to your peers. Safeguarding against market fluctuations a profitable business is a secure business. Earn more money Making incremental changes such as increasing your fees and volumes by 1% and volumes can nudge your profitability upwards. Prove how well your department is performing Our beautiful report will show where your department is performing compared to others. Address 31 Wellington Road, Nantwich, Cheshire, United Kingdom, CW5 7ED Key Contact Name: Karen Babington Emailkaren.babington@valafy.com