The future for legacy giving is bright with legacy income forecast to more than double in real terms by 2050. And no longer just to the benefit of the really big charities; legacy giving is growing at the grassroots, with thousands of small and local causes receiving legacy gifts for the first time.
Legacy Futures talked to fundraisers at various stages of their legacy fundraising journey and have learned that charities face 3 key challenges:
- It’s difficult to plan and launch a legacy fundraising programme from scratch – and to find the time!
- As more charities catch on, how do we cut through the noise?
- How to refresh legacy programmes to attract new audiences and adapt to rapidly changing consumer needs.
On April 28th, 12:00 BST, Legacy Future’s 12 legacy fundraising experts take to the virtual stage to give charities the answers they need to smash their legacy fundraising goals. Speakers include:
- Russell James, J.D., Ph.D., CPF® – Professor, Personal Financial Planning
- Plenary
- Ligia Peña – International Legacy Consultant
- 7 tips to launching a legacy programme
- Lena Vizy – Senior Fundraiser
- Getting started with legacy stewardship
- Rob Cope – Executive Director
- Panel: creating movements in legacy fundraising
- Paul Nazareth – VP Education & Development
- Panel: creating movements in legacy fundraising
What attendees will take away from these sessions:
- How to launch a successful small charity legacy campaign with tailored advice for small teams and budgets.
- How to influence a Board to try new ways of connecting with donors and reaching new audiences.
- How to respectfully include diversity in marketing and work with different cultures and faiths.
- How to build effective stewardship, digital, and in-memory programmes – and much more.
