This year’s Remember A Charity Week (9th-15th September 2024) will see the launch of an interactive map of legacy giving, showcasing the impact of charitable gifts in Wills across the world. The Great Map of Willanthropy will display a wide range of charitable services and places that have been funded or supported through gifts in wills to UK charities, while also showing what future legacies could achieve.
Remember A Charity Week, now in its 15th year, brings together almost 200 member charities, 900 Campaign Supporters (solicitor firms and Will-writers), wealth advisers, and partners to encourage more people to consider leaving a gift to charity in their Will. While Remember A Charity runs consumer campaigns all year round, the week serves as a key moment to equip and activate all those in the consortium’s network to champion charitable legacies.
Alongside the digital map and a celebrity-backed national PR drive, Remember A Charity will launch the next phase of its Be Remembered consumer advertising campaign during Remember A Charity Week, encouraging the public to think about what they want to be remembered for. The consortium’s legal partners and Campaign Supporters will be provided with promotional assets to use on their digital channels to open up conversation about charitable Wills with clients and prospective clients. Lucinda Frostick, Director of Remember A Charity, said:
“Remember A Charity Week is a wonderful opportunity for charities and the legal sector to collaborate to inspire people across the UK to not only write or update their Will but to leave a gift to their favourite charity. This year, we’ll be sharing a mix of warm, humorous and informative content throughout the week, aiming to win both hearts and minds, while encouraging people to take action.
For professional advisers and Will-writing providers, it’s a great chance to promote the importance of having an up-to-date Will and deepen client relationships with values-led conversations about the good causes they care about.”
Solicitors, professional will-writers and others who wish to participate in this year’s campaign and sign up as a Campaign Supporter, are encouraged to get in touch with Remember A Charity in the next few weeks.
