7 year itch avoided for Today’s Wills and Probate and Arken

Arken.legal have agreed to continue to be a premium partner through Today’s Wills and Probate with the news that will renew their advertising relationship with the publication for a further 12 months.

The will writing software provider has had a busy 12 months developing Arken.legal’s offering to solicitors and will writers. They have launched a brand-new product, the Arken Instruction Hub, which digitises the collation of estate information, preventing the need to endlessly re-key data. They have also launched a whole-new platform, Estgro, that is designed to enable financial planning professionals to make estate planning part of their offering.

Launched in 1992 as DPL Professional, the business was acquired by New Zealand-based firm Kōwhiri in 2016, installing current CEO Dave Newick as Managing Director and leveraging their relationships across South Africa, Australia, New Zealand and the UK to build and grow. Dave Newick, said:

“The relationship with Today’s Wills and Probate has been important in building our brand awareness across the will writing, probate, trust, tax and estate planning communities. Their market position is in complete synergy with ours. Over the past 7 years we have watched TWP grow from a fledgling publication to a highly respected news outlet for the profession; a source of reliable and trustworthy insight into the sector.”

The renewal will see Arken.legal retain their premium advertising presence on Today’s Wills and Probate, alongside their support for networking and peer support group Women in Wills, and The British Wills and Probate Awards.

Since teaming up with Today’s Wills and Probate in 2017 Arken.legal have been heavily involved in the Awards, as Headline Sponsors of the very first and ceremony held in 2018 at Ardencote Hotel in Warwickshire, using the platform to help with growing the awareness of the rebrand.

Some 200 people from around the profession joined on the night the affectionately known “BWAP’s” were born with their headline sponsor support continuing into years two and three, first at The Belfry and then at the COVID-impacted virtual 2020 ceremony.

Now in their 7th year, The British Wills and Probate Awards will be hosted again at Kimpton Clocktower Hotel in Manchester with Arken again playing a significant role in the evening’s proceedings having supported the Today’s Wills and Probate Industry Champion Awards for the last 3 years.

Newick has also appeared on the Today’s Wills and Probate podcast discussing the largest wealth transfer in human history before 2060 and the opportunities for technology to play its part in improving the process for all those involved.

Alongside the podcast, Today’s Wills and Probate offers a range of advertising options to organisations looking at how to promote their products and services to growing community of readers. Over the last 12 months the publication has grown by over 25% with the website now achieving 45,000 page views per month and the weekly newsletter reaching 6,500 subscribers. Visual advertising, article submissions and advertorial, SEO and backlinks and social media outreach are all included in the partnership options for advertisers. Commenting on the relationship Managing Director of Today’s Media, the publishers of Today’s Wills and Probate David Opie said:

“In order to continue to make Today’s Wills and Probate free to read, the support of the supplier community across the sector has been critical for us. I cannot thank Arken.legal and our many other partners enough for their continued investment.

That said, we don’t rest on our laurels and it speaks volumes that Arken.legal have chosen to renew their relationship; as with any business relationship the benefits have to be both ways and we work with our partners to help them make the most of the platform Today’s Wills and Probate provides.”

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