It’s no secret that the Wills and Probate market is growing.
With so many new businesses on the scene, standing out against your closest competitor is no mean feat, particularly when they know how to get the attention of a prospective client. The same applies even if the service you provide is much closer to the client’s needs.
Failing to communicate the quality of your Will Writing services to the consumer is one of the most common reasons why practitioners fail to generate enquiries. If you’re not informing prospective clients why they should use you to write a Will, why would they?
This is where marketing comes in.
A key part of any successful business plan, good marketing can be the difference between struggling to encourage interest in your services and obtaining genuine enquiries with minimal effort.
Whether you’re well established in the Wills and Probate market or just starting out, developing an effective marketing strategy is key to standing out in a crowded sector.
Next month, the Willwriting Academy is offering a comprehensive Marketing Workshop specifically dedicated to Will Writing professionals.
Dedicated training arm of the IPW, the Academy is providing cost-effective and high-quality training to those looking to establish their position in the sector, whether they’re members of the Institute or are yet to join.
Specifically tailored to Will Writing professionals who are looking to boost their business, the workshops are to be delivered by qualified experts in the field, Solve Legal Marketing. Their multi-faceted marketing knowledge and legal know-how means that they’re highly experienced and well-equipped to deliver effective solutions for professionals using both traditional and digital means.
Not only will delegates build their knowledge and get to grips with core marketing practices during the workshop, they will also leave with a practical and workable plan tailored to their business.
What’s included in the course?
KNOW YOUR MARKET
- Defining your products and services
- Identifying key messages
THE MARKETING MIX – OPTIONS
- Selecting marketing channels
- Setting budgets and measures of success
PRACTICAL MARKETING
- How to position yourself as an expert
- Marketing tactics, messaging and clear call to actions
- Compelling content (articles, blogs, social media posts etc.)
When’s the course taking place?
10am – 3.30pm
Birmingham 14th May 2018
Manchester 23rd May 2018
Set to be an informative and enlightening day for all who attend, places are limited to 10 people per session.
To ensure that you reserve your place at this key event or for more information, please click here.
This article was submitted to be published by the Institute of Professional Willwriters as part of their advertising agreement with the Institute of Professional Willwriters. The views expressed in this article are those of the submitter and not those of Today’s Wills and Probate.
