Credit provider Capital One UK has partnered with Phillips & Cohen Associates’s (PCA) NotifyNOW service to offer those handling a bereavement the ability to notify multiple service providers of an account holder’s death, with the aim of alleviating the administrative burden on those grieving the loss of a loved one.
Announcing the move, PCA said the custom service offers a free, simple and secure solution that will make a difficult time easier and will remove the need for bereaved families to make many separate calls and repeat the same information several times. The partnership means that anyone handling the end-of-life admin for a Capital One UK customer can use the NotifyNOW platform to inform Capital One UK of the death, while also having the option to notify all other relevant service providers, such as financial institutions, utility companies and mobile phone providers.
Commenting on the initiative, Alessa Betts, director at Capital One UK, said:
“Losing someone close to you is one of the most difficult, stressful and emotional experiences anyone can face. By implementing NotifyNOW, we’re making it easier for families to manage essential financial matters at a deeply upsetting time, without unnecessary hurdles or having to repeat the same thing over and over again. It’s a practical step, using technology for good, which reflects our commitment to treating people with empathy, dignity and respect at every stage of their lives.”
Nick Cherry, divisional CEO at Phillips & Cohen Associates, added:
“We are immensely proud to provide NotifyNOW’s technology to assist Capital One UK’s customers. It is one of the leading credit providers in the UK and we hope that other card lenders will follow their example.
“At Phillips & Cohen Associates, we know how much grieving families appreciate this service and find an empathetic approach makes end-of-life administration easier. We know death notification issues can cause families a lot of distress when not handled well and NotifyNOW makes life a lot simpler for businesses and their customers.”
