Remember A Charity is gearing up for its legacy giving awareness campaign, Remember A Charity Week which this year will be hosted between 8th and 14th September 2025, celebrating the impact of charitable gifts in wills across the UK.
The week champions the inclusion of legacies in wills, encouraging the legal sector, professional advisers, trade bodies and campaign partners, to advocate for their inclusion and by extension raise the profile of the work Remember a Charity.
Each year Remember a Charity focuses on a different theme; this year the campaign says it will bring to life emotive stories from member charities, with beneficiaries sharing personalised videos and stories in which they thank specific supporters who have donated from their will. The messages convey the direct impact gifts have made on their lives with celebrities and influencers lined up to speak during the week.
For the first time the charity consortium will partner with three content creators on social media; charity shop advocate Jen Graham (also known as Charity Chop Girl) and Amanda Lamb, a TV presenter and influencer on homes and interiors, both of whom have a passion for supporting good causes. Other celebrity spokespeople will be revealed in the coming weeks.
Remember a Charity say the move is designed to ‘reframe the legacy conversation and engage the influencers’ charitably-minded followers.’
The Be Remembered advertising campaign will celebrates people’s unique hobbies and quirks, and encourages supporters to think about how they will be remembered; with TV, radio, digital channels and print all part of the campaign which will launch in September and run through to the end of November as part of the campaign’s ‘Always On’ consumer strategy.
“As legacy giving continues to grow in importance for the sector, we’re exploring new ways to engage prospective pledgers. With this year’s campaign, we’re embracing a wide range of channels and creative formats to reach new audiences and celebrate the way in which legacies are impacting charitable services across the UK. Crucially, we’re giving charities and partners a wide range of tools and resources so that they can tailor the messaging and champion legacies, maximising the collective impact of the campaign.”
said Lucinda Frostick, director of Remember A Charity.
Charities within the consortium have been provided with a suite of customisable assets they can use to promote legacies internally and externally and provide to the campaign’s network of 900+ solicitor firms, Will-writers and partners, equipping them with promotional assets to open up conversation about gifts in Wills with their clients and peers.
Organisations such as Hugh James, Irwin Mitchell, Co-op Legal Services, Bequeathed, Best Foundation, Institute of Professional Willwriters, Society of Will Writers, Arken, Stewardship, the National Free Wills Network, SenseCheck, Institute of Legacy Management and Chartered Institute of Fundraising will all be playing an active role for Remember A Charity Week 2025.
Charities, professional advisers and partners wishing to get involved in this year’s awareness week are encouraged to register their interest before 15th August 2025 at info@rememberacharity.org.uk.
Find out more online at: rememberacharity.org.uk/RACWeek
